What we're doing
Since the inception of Heuristic Industries, we've been trying to figure out a sustainable way to incorporate a charitable giving component to the business. It's taken time, but we feel things are in a stable enough position we can take action.
For the foreseeable future, Heuristic Industries will be donating 50% of our profits to Trans Lifeline.
Why we're doing it
Conservatives have long used trans people as a scapegoat in their "culture war" crusades. This has accelerated to a disturbing degree in the past few months, with the Trump administration working overtime to erase the existence of trans people.
These are our friends, family, and peers under attack. We are really fucking pissed off about it.
Transparency
We want to maximize our charitable giving, but we may need to adjust the percentage to stay in business. Any changes to this program will get a blog post. The percentage of profit from your purchase and the charity it is going towards will be communicated prior to checkout.